WEBVTT 00:00:00.066 --> 00:00:17.399 Q: How did you get started with this initiative? A: RU Street style started out as a School project where we had to create a social media 00:00:17.400 --> 00:00:25.633 campaignt that would be relevant to all Ryerson Students and last a week. During the week, we would have events that would happen. 00:00:25.633 --> 00:00:33.866 We decided to focus on fashion and Ryerson students becaues thought that would be a great way of getting them involved. Q: Amazing, so 00:00:33.866 --> 00:00:42.099 what drew you to aspect of fashion? A: I think Ryerson's a fashionable school and fashion is a way for students to express themselves 00:00:42.100 --> 00:00:50.333 and I think being able to showcase that is a great way to create community which is something we all wanted to do in this 00:00:50.333 --> 00:00:55.833 project because Ryerson is such a commuter school, having a sense of community I think it's critical. 00:00:55.833 --> 00:01:04.833 , campus sell the fact that by now showcasing a style but also featuring the stories of the great way to insert building a sense of community 00:01:04.833 --> 00:01:10.833 Q: And through the stories, I know you guys are huge on social media. 00:01:10.833 --> 00:01:18.699 So what has been some of the reaction so far towards the launch of RU Style? A: It's been very positive. Students love it. 00:01:18.700 --> 00:01:23.933 I will be in class and I hear students talking about it and how much they enjoy it. And that has been really rewarding 00:01:23.933 --> 00:01:29.199 aspect of this whole project. There has been no negative feedback. 00:01:29.200 --> 00:01:38.400 It's been very positive. You learn more about the students you see on campus that you don't talk to and at the same time you get inspired. 00:01:38.400 --> 00:01:47.600 Q: That's great. What is the process of how it goes down when you go out there, can you give us a play by play? A: Yes, so 00:01:47.600 --> 00:01:56.800 Currently there are 3 members, in RU Street style. When we started as a group project there were 6 but only 3 decided to continue on with it. 00:01:56.800 --> 00:02:02.966 Myself I'm a photographer, and Lauren Hilderban, whose another member of the group, she is also a photographer. 00:02:02.966 --> 00:02:11.966 And then we had Jennifer Spredy, she is the interviewer. So on campus we'll be together and if someone catches our eye, one of us 00:02:11.966 --> 00:02:20.999 will run after the person and ask if we can take a photo of your outft for RU Streetstyle, and sometimes they will say yes, or what is this for 00:02:21.000 --> 00:02:30.033 again? And then myself or another member will explain more about RU Streetstyle and then we set to take shots. 00:02:30.033 --> 00:02:38.499 I generally like to take15 to 20. I do some closeups and shots that show whole outfit. And then at that point I will pass on 00:02:38.500 --> 00:02:44.133 the students to Jennifer, who will then interview them. We have a set list of questions that we want to ask them. 00:02:44.133 --> 00:02:49.799 To find a person there is no formula or way of going about it. 00:02:49.800 --> 00:02:57.000 They catch our eye, we will approach them. For example, someone's lipstick colour caught my eye a few weeks ago. 00:02:57.000 --> 00:03:04.233 I approached her and took some shots and then I interviewed her. Sometimes 00:03:04.233 --> 00:03:12.933 me and Lorna we will be photographing students. Jennifer might be with another student interviewing them. So we step in as 00:03:12.933 --> 00:03:21.633 well and we started having a conversation and it was great. You learn so much about the student doing RU Streetstyle. 00:03:21.633 --> 00:03:30.333 In the end you might have a 5 minute conversation and that is great. Q: For sure. And for you in your person life, how do you balance 00:03:30.333 --> 00:03:36.133 running the site as well as your own studies? A: It's all the being very organized and scheduling things 00:03:36.133 --> 00:03:41.966 ahead of time. We generally photograph in the beginning of the week and then we schedule our posts. 00:03:41.966 --> 00:03:50.766 As a group we decide who to feature on what day. So I think it is important to be as organized as possible. We commmunicate regularly 00:03:50.766 --> 00:03:56.666 between the numbers. I know that Lauren is pretty busy - she is on the skating team 00:03:56.666 --> 00:04:02.566 and so I know, she's very busy and I think it's 00:04:02.566 --> 00:04:06.632 a matter of being organize and always coordinating. 00:04:06.633 --> 00:04:14.933 Q: And along with the team, you have reached out to other companies for a collaboration as well. Can you tell us more about that? 00:04:14.933 --> 00:04:23.266 A: Six side clothing from Toronto approached us on Instagram and we decided to collaborate with them for a contest. 00:04:23.266 --> 00:04:28.832 We had a contest on our first week in our launch and essentially we 00:04:28.833 --> 00:04:36.933 encouraged students to send us their outfit of the day photos using #RUStylish on Twitter and Instagram and then uploaded to a Facebook 00:04:36.933 --> 00:04:45.033 album and then we announced out winners at the end of the week. 6 side clothing wanted to get their name out to Ryerson students. 00:04:45.033 --> 00:04:50.433 So they gave us the prizes for this contest and the contest ended last week. 00:04:50.433 --> 00:05:02.433 So it's a great way to get students involved in the campaign and also to get Toronto companies Involved. That's amazing. Well 00:05:02.433 --> 00:05:10.466 thank you so much for your time. It's been a pleasure speaking to you.